How did you photograph your last wedding?

If you’re new to it, you may have taken along a checklist to make sure you take the top wedding photographs. (I’ve seen a ton of courses recommend the checklist style of photographing.)

If you’re new to wedding photography, it may help you stay on track. But if you’re concentrating on “the list”, you may end of missing some of your best images.

The bride doesn’t know what she wants. This is her first time getting married. She only knows she wants great images.

As a photographer, you should be thinking both from what she expects, and what she doesn’t.

Instead of thinking from a “checklist” think from an album design. How can you present her an elegant album that she’ll never be able to say no to?

If you photograph your wedding while thinking from the aspect of building an album, your pages will come together just a bit differently.

Instead of allowing the bride to select a few images, and the photographer puts them together in a book as best as possible, show your clients how they come together.

The left page should always work with the right.

The pages should always tell a story.

The album should work from beginning to end, creating the appearance of a story album. The more details, the greater you can tell the story.

Instead of taking one image, take several and merge them together in the final album. It creates a more artistic look, and gives you more options in selling and creating.

The key to great photography isn’t just with the photography. It’s with the presentation as well. If you’re not showing your clients how to present what you take, you’re losing the most valuable part of your sale.